ARMLS Google Listings: Before Brokers Opt In

ARMLS brokerages must opt in before their active listings become eligible for HouseCanary’s Google mobile display, according to the company’s October 13, 2026, agreement announcement. The announcement does not establish that a particular brokerage’s feed or seller’s home was live by October 15.

What the announced terms cover

HouseCanary describes the program as a carousel at the top of mobile home-search results, displaying property details, the listing agent’s name, brokerage and contact options. It says brokerages and agents pay no participation charge, and agents pay no lead charge.

For brokers, the decision is whether to authorize another destination for listing data and prepare to handle any resulting contacts. Sellers should first confirm whether their brokerage has enrolled and included their property. Free participation does not change the seller’s separately negotiated brokerage agreement.

What was confirmed by October 15

HousingWire’s October 13 report attributed to HouseCanary an expectation that participating ARMLS brokerage feeds would go live later that month. That schedule remained a rollout expectation: the public evidence reviewed for this article does not establish a completed ARMLS launch by October 15.

Brokers should distinguish three milestones: authorization to distribute, confirmation that the feed is operating, and evidence that a property appeared in search. Eligibility does not guarantee placement. A screenshot can document one appearance, but it cannot show how often shoppers encountered the listing or whether those shoppers became buyers.

To assess results, request property-level reporting where available and keep appearances, visits, contacts and sales separate. Use the same distinctions when comparing this channel with the separate participation arrangements described in our Zillow Preview rollout coverage.

Confirm how seller instructions and display rules apply

HouseCanary’s October 13 announcement promises compliance with ARMLS rules but does not identify the specific provisions governing this feed. Brokers still need confirmation of the applicable requirements before enrollment.

Ask ARMLS how the feed carries seller restrictions and which display requirements govern the carousel and detail page. Confirm how listing-agent and brokerage identification, contact details, and confidential showing or security instructions are handled.

Do not assume that permission for one destination authorizes every destination. If a seller’s instructions conflict with the proposed distribution, resolve the conflict with the supervising broker and, where needed, legal counsel before enrolling. Our MLS access and listing-distribution coverage tracks these distinctions across programs.

Get enrollment and withdrawal terms in writing

The HouseCanary announcement directs participation questions to broker@housecanary.com, but does not spell out ARMLS enrollment steps, withdrawal notice or removal deadlines. Use that contact to request the operative terms, including written answers to these questions:

• Who can authorize enrollment, and how is acceptance confirmed?
• Which listings and offices are included, and how are seller restrictions applied?
• Who handles incorrect prices, statuses or contact details, and how quickly do corrections reach the display?
• How can a listing or brokerage withdraw, when does distribution stop, and how is removal confirmed?

Keep those answers with the brokerage’s distribution instructions. In a listing presentation, describe the stage actually reached: enrollment requested, feed activated or display observed. That gives the seller a specific claim to verify before counting the channel as part of the home’s marketing exposure.