July 2026 Asking Rents by Unit Size
Compare July 2026 asking rents by unit size, then test leasing and renewal assumptions against local competition, occupancy and cash collections.
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August 2026 apartment rent growth gained annually but lost monthly breadth. Market counts and regional differences help test revenue assumptions.
August 2026 apartment rent growth strengthened annually, but monthly gains lost breadth: only 12 of the top 50 markets posted increases. Apartments.com's September 2 release reported average rent of $1,751, down 0.03% monthly and up 1.3% annually. For analysts setting revenue assumptions, the stronger annual reading needs support from current leasing evidence.
The publisher identifies the series as asking rents—prices sought in the market. Those figures cannot establish a property's achieved renewal increases or collected revenue.
The release's market counts show that declining markets outnumbered rising and unchanged markets combined:
| Monthly direction | Markets among the top 50 | Share |
|---|---|---|
| Rising | 12 | 24% |
| Unchanged | 7 | 14% |
| Falling | 31 | 62% |
Shares are calculated from the reported counts. The original July 29 release reported 25 rising markets and 25 declining. That earlier count provides context; it is not a revised July breadth estimate.
Breadth measures how widely a direction is shared. Each market counts equally in this table, regardless of its apartment inventory or the size of its rent change. The shares therefore cannot tell an operator what proportion of apartments experienced a reduction or how much revenue those reductions affected.
For a local comparison, track a consistent set of competing properties and record both the direction and size of asking-rent changes. Counts alone cannot distinguish small adjustments from substantial price changes—a limitation to keep in mind when comparing rental data and reports.
The September release revised July's figures to $1,752, +0.1% monthly and +1.1% annually. August's annual growth rate improved even though its monthly change turned negative because the measures use different comparison periods.
Monthly growth compares August with July. Annual growth compares August with the previous August. As the annual window advances, the newest monthly change replaces the corresponding change from a year earlier.
The release reports that rents fell 0.2% in August 2025. Replacing that larger decline with this August's smaller one helps explain the higher annual reading. It does not establish that current leasing accelerated.
CoStar also notes that growth usually slows late in the summer leasing season. That seasonal context cautions against treating a monthly dip as unambiguous deterioration; it does not explain any particular property's performance.
A hypothetical index makes the arithmetic visible. Suppose rents were 100 last July and 99 last August, then 102 this July and 101.5 this August. Rents fell in the latest month, yet annual growth rose from 2% to about 2.5% because the prior year's August comparison was weaker. These are illustrative index values, not reported rent levels.
The annual change describes the distance from last year's level; the monthly change helps assess recent pricing. Neither measure alone supplies a forecast for the next lease.
The release's regional rates show different monthly and annual patterns:
| Region | August monthly change | August annual change |
|---|---|---|
| Pacific | +0.1% | +2.2% |
| Midwest | -0.03% | +2.2% |
| Northeast | -0.02% | +2.0% |
| South | -0.2% | -0.1% |
| Mountain | -0.2% | -0.5% |
CoStar links the Mountain–Pacific divergence to heavier Mountain supply. A single Western growth assumption would obscure that split. Before assuming a regional recovery will reach a property, examine competing deliveries and available units.
In the South and Mountain regions, a forecast of immediate rent increases should identify the property-specific evidence: signed leases, improving comparable rents or a demonstrable competitive advantage. A national recovery assumption is insufficient support.
In the Midwest and Northeast, separate the annual gain already recorded from increases still required to meet the budget. For a Pacific acquisition, test whether the property's actual competitors support the regional signal before applying it to the rent roll.
The table retains the publisher's region labels. Do not assume another dataset uses identical boundaries or weights. Use these figures alongside broader multifamily coverage to identify questions for local review; the property's submarket and competing buildings must support its assumptions.
Build the forecast from lease records. The OCC's Commercial Real Estate Lending handbook, page 42, calls for examining lease terms, renewal trends, comparable rents, vacancy and past-due leases under normal and stressed conditions.
Request separate evidence for:
A hypothetical apartment advertised at $1,800 with one free month on a 12-month lease produces $19,800 of scheduled rent, or $1,650 per month averaged over the term. That assumes the other 11 payments are collected and excludes fees. Using the advertised price for all 12 months would overstate that lease's rent receipts. This net effective rent calculation averages the concession across the term; it does not change the amount due in a paid month.
A stronger renewal result can coexist with weaker new-lease pricing; an unchanged asking rent can coexist with a larger concession. Model these components separately when setting rental revenue assumptions. Reconcile those assumptions with the property's manager and financing professional before using the forecast for an acquisition or borrowing decision.
Written by
The Housing Current Editorial Team
Editorial Team
Reporting, analysis, and practical explainers across housing markets, mortgage finance, real estate business, investing, policy, and homebuilding.
Compare July 2026 asking rents by unit size, then test leasing and renewal assumptions against local competition, occupancy and cash collections.
September 2026 rental leasing time reached 34 days as vacancy fell. Use the median alongside property records to budget for the full rent gap.
August 2026 rental concessions averaged 43.5% of covered listings. Separate the prevalence of advertised offers from their value and landlords’ motives.